Update 11/18/22 How Trump Taught Everybody to Be Obnoxious and Cruel - POLITICO
Democrats' messaging is still floundering. The last attempt from the White House was to brand the GOP as "ultra MAGA". That lasted a day when the MAGAs embraced the' ultra' because they saw it as a badge of honor. The Biden camp is still trying to find their message that attacks the GOP being taken over by the radical Trump wing Why not just call the GOP mean and extreme? Not only are the MAGA positions extreme, but they also hurt people. The key to Democrats making a decent showing in November and in 2024 is turning out the middle, the suburban moms and others who voted for Obama and then Trump, and are wondering who really gives a fig for them and what bugs them. . The problem is finding an overarching theme that addresses their problems and puts the message in short, snappy words. Until now, the Democratic message has been: here are the ways we help you. Then they list them until the listener zones out. All well and good, but there needs to be an attack message that draws the contrast and shows the harm the MAGA policies do. The issues and opportunities are emerging. MAGAs support policies that the vast majority do not, such as ending Roe v Wade and opposing common sense gun policy. They cry inflation and oppose any relief to the struggling middle class,. They give safe haven to white nationalists who gin up hate and fear that fuels more violence and conflict. They try to make it more inconvenient, difficult, and fearful to vote if you live in an area the GOP believes most of you will vote for Democrats. These are extreme positions but they are also mean ones that hurt people.
Attack ads could run like this: X candidate supporting ending Roe v Wade is mean and extreme, forcing women to lose control of their lives, to work, to afford to care for their family, and to have children who are the product of rape and incest or even could cause their own death. X candidate is mean and extreme because he/she opposes common sense gun legislation and wants to keep easy access to guns of war. X candidate is mean and extreme because he/she opposes any proposals that would help middle-class people cope with family finances (i.e child tax credit, pre-school education, student debt, etc)).
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