Messaging and tone cut both ways for the GOP and the
President
That the President delivered his remarks after the G20
meeting was indeed a missed opportunity to demonstrate world leadership. Immediately after his vigorous defense of his
strategies, he was hit for his “tone”, not for the substance of his
strategy.. The problem is that the GOP
does have a tone that is politically smart, but strategically empty. The
President has a substantive strategy, but it is politically deficient. Both
parties need to retool and show what they would do or are doing otherwise, or pointing
blaming fingers.
Here is the GOP
unspoken platform so far: “ Even if the President has stated his
strategy, we will deny he has any. We should be fearful, resent foreigners
because of their religion or their language or their color of their skin, and
always criticize any Presidential action whatever it is. Instead, let us wave the American flag and
threaten action, whether it worked in the past
or not or whether or not the US has the political will or ability to
carry it out.” That may be politically
smart, but it does nothing to show a better ability to solve the issue they
identified, demonstrate leadership
ability, or are in touch with reality.
If the GOP proposes
more of what the administration is already doing, then they have admitted the
President’s strategy is correct but he needs just to do more of it and execute
it better. If they demand the US
take world leadership, then they should
not limit his ability to strike diplomatic and military alliances, even with
Russia or Iran,Turkey, and NATO. The President should not be criticized for
taking advantage of an opportunity. ISIS
has given him a gift, since it has given countries previously unwilling to put
ISIS at the top of their enemy list, to change their priorities. ISIS may have
goaded the bulls to their detriment with their having been behind terrorist
attacks in Ankara,Turkey, the Russian
passenger plane, or Paris.
Here is the President’s
spoken and unspoken platform so far: “ I cannot reassure you that we can
doing anything to assuage your fears It
is hard to combat a bomber wearing a vest;
it is going to take years for whatever I am doing to work” . That
message is bad politics, but it may be realistic strategy.
The President should
reassure the fearful public that he is understanding their fears in the wake of
the Paris attacks and is taking additional steps immediately even if it is already being done , has been
done, or already is his part of his
strategy. He should put his message in clear
bullet points of positive
statements. He should not put it in
context of answering GOP criticisms or challenging them. He has done that enough. Leave that up to
others in the future..
For example, while citing successes when the public only
sees failure, say he will delay admitting Syrian refugees for a year and up our
vetting game by asking for more funding and focus, and that is in effect what is being done
anyway. If he agrees with carving up safe havens for refugees near Syria, he talks about how
he would do that. Instead of touting token increase in special ops, in Syria
and Iraq, he should underline the total
of special ops already involved now , what their engagement rules are, and say we will send more, even if he had it in
plans anyway. Instead of saying we have shadowed x number of Homeland
Security’s identified suspected domestic terrorists, and stopped x number of
plots, he should say we are increasing
manpower and techniques to disrupt or hack their communications, even though that is his current policy on the
date of the statement.
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