Sunday, February 21, 2016

Retooling the Hillary Clinton messaging

The most often heard  criticism of Hillary Clinton is that she does not have a passionate single  themed message.  The greatest asset of Bernie Sanders is that he does.  Also a  criticism of Clinton is that she is not appealing to the younger voters, both men and women.  The greatest asset of Bernie Sanders is that he speaks directly to their greatest concerns, college affordability and economic policies that make it difficult for them to succeed after graduation. Another frequent  criticism of Clinton is that she is too close to Wall Street and does  not seem to show equal concern about  blue collar workers falling out of the middle class.  Bernie Sanders, on the other hand, gives them focus for their anger with his anti - Wall Street  and  tax the hyper rich people  message.  

 In spite of Sander's success in getting across his message so effectively, Clinton is still coming out ahead with reminding voters of  her long time credibility in fighting for human and civil rights and for her success in  helping  women and children.  She has made the point, too,  that she has unmatched experience in foreign affairs that makes her ready to be commander in chief day one, However,  unless there is another terrorist attack on the US between now and November, that skill seems doomed  to be ignored or buried by Donald Trump's raging bull in a china closet sloganeering.

 The GOP has been able to weaken Clinton's  credibility  considerably, not only with the GOP base itself, but also with the Sanders' base,  by repeatedly  attacking her as a liar in the context of Benghazi and her emails.  She has failed to counter that effectively , but she has been able to offset it with her message of experience and  her civil rights record. In interviews, she did pledge  to" always  level" with  people  and she said she "always  tried to tell the truth."  That was a nuanced answer, perhaps truthful in itself, but not reassuring enough. 

 If Donald Trump is the GOP candidate, lies might not be much of an issue since every major fact checker awarded him the top " liar of 2015'." .  Intent is an integral element of telling a lie.  What somehow in that" liar against liar combat" in the general election,   spokespersons for Clinton could  easily counter any attacks from Trump by calling  him out for  using lies to gin up fear and loathing of others even when his untruths were documented  by so many as being untrue., In particular, he exaggerated  the Muslim reaction to 9/11  (thousands dancing in New Jersey) and the criminal nature of undocumented immigrants in general.     The "liar wars" would be an ugly checkmate and it would do neither  candidate any good. 

In Nevada, Hillary Clinton  retooled her message to embrace  Sanders' issues.  She had begun that in New Hampshire, saying that she agreed those issues  he identified  are problems, but that Sander's solutions are too focused on narrow goals, and that she  had a wider vision: not only addressing student debt, but taking care of it now instead of just the future and going after the larger list of  participants and policies contributing to the Wall Street crash of 2008, What she could add to counter Sanders', too, is to say that she never makes promises that she blieves  have no chance of passing Congress within her term of office,  

Clinton could never hope to equal the passion of  Bernie  Sanders, but she could do a better job of dramatizing her commitment. In Nevada, Clinton began using the slogan "I will fight for you". It could be the common theme she has been lacking.  In her Nevada caucus victory speech, Hillar Clinton's stage was backed by waiving signs with that slogan. However, she neglected  to tie that slogan to her long list of issues. The words of "fighting for you" were not even  part of that speech.   The slogan  also confirms  her greatest assets: a strong leader, personal drive, toughness,  and demonstrated ability to  get things done.   Perhaps an even  better slogan would be "fighting to get it done for you", since one problem Sanders has is showing how he could get his promises through  Congress, especially with tax increases on everyone, not just on the rich, to pay for medicare for all and a free college education.


http://www.cbsnews.com/news/poll-hillary-clinton-still-leads-democratic-race/
http://www.nydailynews.com/opinion/alexis-grenell-hillary-clinton-strong-leader-poll-article-1.2511112
http://www.quinnipiac.edu/news-and-events/quinnipiac-university-poll/national/release-detail?ReleaseID=2307

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