If I were writing stump speeches or had to find a way to get the best and strongest message across in an ad, here is how I would do it,
Democrats have a way of messing up messaging by getting it backwards and muddying the message. They put the cause before the effect. That requires too much deductive reasoning on the part of audiences. . They also put " attack " terms in 3-syllable words, but ot the way ordinary people speak. Ideas: replace "retribution" with the word "revenge" and "accountability 'with "Hold X responsible for......".
Next: speak in short staccato bullet points, no more than four with examples and zingers
1. Here's the pain you feel ( ie cost, uncertainty of chaos and his whims, corruption...he gets rich and you get poorer with crypto and tax, and administrative favors to loylaists). Reset it
2. Why does Trump do it and how? (amass power and wealth for himself; ignores laws or stretches them to the breaking point. ) Lame duck so does need to be responsive to voters and has immunity from prosecution.
3, Your MAGA opponent is an enabler. Loyalty first to Trump, even when it hurts our constituents..so rubber-stamp and present examples, of course, gas prices and Iran, but so much more.
4. What plans I propose to fix it (reform gerrymandering, getting rid of Citizens United, and stop dark money etc,, returning the Department of Justice to the purpose of law enforcement and not revenge against pllitical enemises etc, beefing up Obamacare), Democrats cannot just run on "I am not Trump" alone.I fear Democrats can get hung up on their own revenge crusade.
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