Hakeem Jeffries hit the ball out of the park with his clever messaging as the House elected a new speaker and he assumed the reins of minority leader. Stark terms expressed in simple words and repeated is what works, per David Fenton's new book: Activists' Media Handbook. Opponent messages are not to be ignored but met head-on, as well. Jeffries not only used simple words, but he also met the opponents' messaging head-on. Expect his alphabet to be cited and repeated often, in part, if not in whole.
In case you missed it: the abc's of Democrats' principles. This is the essence of good messaging. No doubt lines from this will often resonate in future oratory. This article begins with the best zingers contrasting Democrats with the GOP.
My favorite letter of the alphabet: C Constitution over a cult.
David Fenton's Activists' Media Handbook is available on Amazon and sold by Simon and Schuster.
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